Finding Career Path In Digital Marketing

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Digital Marketing:
When was the last time you booked a train ticket at the station?
(Or)
Looked into an Encyclopedia to find something?
(Or)
Posted a letter / card to someone

The world has gone digital and so have modern businesses. Internet based companies have become very dominant over the past 15 years beginning 1995 since the days when Netscape went public. Over the past decade, business models have evolved and become more sophisticated in terms of offering products and services to individuals and other companies.

Online marketing is a challenging profession. It calls for lot of visualization and understanding of the market. To be successful in this profession, the aspirant should have proper training. Recognizing the importance, many institutions have started to conduct courses to train youngsters in the art of digital marketing. Science and technology keep changing. With new inventions, new concepts are introduced. The new approach calls for updating the knowledge. This updating can be done only through proper training programs.

Digital Marketing (DM) includes marketing using digital tools and technologies. Unlike traditional marketing, it is targeted, flexible, measurable and more cost-effective. Plus, it can efficiently use both pull and push methodologies to reach out to an audience. Some of the Channels and Tools of Digital Marketing include:
Search Engine Marketing: Targeting Existing and Potential Customers when they search on the Internet.
Social Media Marketing: Targeting Existing and Potential Customers on Social media like Facebook, Twitter, LinkedIn and Blogging.
Display Advertising: Hiring space on other websites to display banners.
Mobile Marketing: Leveraging location information to advertise on mobile.
EMail Marketing: Using the power of e-mail to communicate a message.

Like in traditional media, you need trained professionals for:
-Media planning
-Designing, Creating, Executing, Analyzing, Optimizing and Reporting of campaigns.

Within the media landscape, there are companies on different sides of the spectrum such as:
-Advertisers, Agencies, Media Buying Desks, Demand Side Platforms and Ad-Exchanges.
-Data Suppliers/networks, Tools, Yield optimizers, Ad Servers and Publishers.

The global ad industry is worth $700bn and Internet comprises $50bn of that. The Indian ad industry is worth $5bn with the Internet advertising comprising $200mn of that. While today Internet Advertising is a small portion of the total advertising, it is expected to grow at the rate of 30% over the next several years. It will therefore, throw open a lot of opportunities for Digital Marketing agencies to be a part of this next growth story. To ensure that the advertising industry is not found wanting in terms of skilled and competent digital marketing professionals, NyooMedia has designed training modules just suitable for their needs.

So a trained digital media professional can find an opportunity in these media sectors specializing in the tasks as above.

Internet Marketing To Earn Money

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TradeDoubler is one the major players in the field of internet marketing. They have been appointed by Aer Lingus to work in this field. They are now dealing with a number of markets like Germany, Netherlands, France and Spain. This long-term partnership is going to produce some results that can be beneficial for both the parties.

It is very clear from the above information that internet marketing is one of the best ways to earn money. The present economic condition of the world is encouraging the people to find new ways to fulfill their dreams. This field one of the strongest ways to earn the required amount. The growth of internet has created enormous opportunities and the field is open for everyone to come and compete. It is not necessary to leave your present job. The usage of internet is increasing day by day. Therefore the chances are high that you can earn a good amount if you do proper planning.

There should be an effective form of marketing which is the prime requirement for this field. Internet is available in mobile. Therefore Mobile marketing is one of the strongest medium for this field. Chicago is becoming a new centre of this type of mobile marketing. It has become as one of the fastest medium to achieve the sales target. It is more than 85% people who are using cell phones and the result shows that 95% people read their text messages which they receive. Therefore internet marketing through mobile is becoming a sturdy medium to get the required outcome.

Majon International is another player in this market. They are providing the services if you are dealing with internet marketing. There are a number of people who have their own websites through which they are selling various products. Majon International is dealing with these people and they have recently been recognized as one of the most popular companies who are doing this business. Google is also showing the same result.

The proper utilization of World Wide Web (www) can give you the excellent result because internet marketing has been declared as one of the top mediums to earn money through internet. There are some vital tools which have been declared as an effective medium to attain success. These are:

(1)Proper keyword research
(2)Blog creation
(3)Marketing through articles
(4)Monetization of the blog

Internet marketing has been declared as an effective medium to earn money. It is very convenient for people because shopping has become easier. The choices are vast. Therefore you can select the medium through which you can do internet marketing. A proper selection of your product can do wonders.

Importance Of Referral Marketing

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Any service providers or businesses need to utilize referral marketing in order to grow and succeed in today’s competitive marketplace. Even if your goal is to merely to maintain your current levels of customer satisfaction and business, you should incorporate referral marketing as one of your marketing strategies.

Referral marketing provides a very effective method of maintaining a healthy customer base of individuals who are pre-sold on purchasing your particular products or services. The technique relies heavily on customer service which is essential to the success of absolutely any business. Referral marketing can help you replace any customers who will inevitably begin to lose interest, move away or switch to one of your competitors.

If you create a referral marketing campaign that is personalized and focused on establishing solid customer relationships, you will often see immediate positive results.

More Repeat Business

Individuals who feel they have established a positive rapport with the people in your company will be much more likely to become long-term repeat customers. A greater number of customers tend to return when companies choose to build trust via referral marketing.

Improved Customer Relations

Companies that focus on establishing solid business relationships also experience improvements in customer service. It can be a very wise decision to have your top professionals included in this plan. Customers want to be treated as respected individuals, rather than merely a number. If your company operates on this philosophy, your valuable customer base will continue to grow.

Ability to Up-Sell

Referral marketing also incorporates the ability to effectively up-sell. For example, an insurance salesperson who establishes a solid relationship with a customer interested in purchasing car insurance will be more likely to see that individual return. In fact, that same individual may also decide to purchase additional insurance policies such as homeowner’s insurance, health insurance and life insurance if they have been treated very well by the owner of their auto insurance policy.

Genuinely Interested Referrals

You need to find a way to make your company stand out among your competitors. This is essential in a very competitive and often cut-throat marketplace where many businesses are trying to sell the same products or services. You can start to set yourself apart by increasing your levels of customer service and addressing them on a personal level. This will result in referrals that are genuinely interested, excited and motivated to buy!

Increased Sales

Your revenue charts will reflect any successful marketing efforts. Your company can experience remarkable increases in revenue and customers when your customer base continues to expand. In fact, some businesses have experienced growth of 200 to 300% or higher by utilizing referral marketing effectively. You can retain your current customers and continuously attract new ones. Better yet, referral marketing enables you to achieve these results with minimal money or time.

Enhanced Sense of Ownership

It is a proven fact that solid referral marketing systems that are relationship-based create customers who feel they have a genuine connection or ownership in the business. Clients may begin to refer to their banker as “my banker” or their accountant as “my accountant”. They adopt a different attitude towards the professionals they encounter in your company. An added benefit is the fact that the increased sense of enthusiasm and loyalty expressed by these customers is contagious; it can attract new customers and turn existing clients into long-term, satisfied ones.

Be Business Smart has been created to assist anyone who is setting up a new company and to offer valuable support and advice to individuals who wish to expand their current business.

Did you realise that approximately 80% of new businesses fail each year? You certainly don’t want to become one of those statistics. Fortunately, Be Business Smart can provide you with the help and support you need to ensure your business becomes a success!

Be Business Smart offers two levels of membership to suit your business budget. Here at Be Business Smart, we have a lot to offer any new business, but please don’t take our word for it. We encourage you to browse our website and see for yourself.

Upcoming Challenges For Mobile Development & Mobile Marketing

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The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The cometition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

Tips On Choosing A Good Online Marketing Company

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Online Marketing is a vast arena with a plethora of Online Marketing Solutions providers and big promises. Being in the field of web design and online marketing, weve come across so many (friends and peers) whove asked us how they can see through the hyperbole and clearly identify a good online marketing company.

Successful online marketing is a complex discipline that involves embracing consistent change, related to new trends appearing almost on a daily basis, especially in the field of search marketing. A lot of companies claim to “specialise” in online marketing, but sadly very few of them are equipped to back those promises. Becoming complacent when no ones watching and lacking all-round expertise are common diseases that possess this industry.

A good online marketing agency is one that specialises in your respective industry, possesses expertise in all aspects of marketing and performs with competence when no ones (clients) watching. Here are 7 effective tips that you can follow when selecting an online marketing company to bump up your bottom-line!

1.Pick a company that has a proven track record in marketing companies that are similar to yours. Also keep in mind that its a common occurrence for online marketing companies to lose focus and compromise on quality when they grow in size. When you make your pick, make sure they are large enough to take care of all your needs, but not too large that you become a simple statistic or “one of many” clients.

2.See if the shortlisted company will do a free analysis of your current website. Are they willing to travel to your office and explain to you, in detail, how they can help you. An online marketing company thats willing to commit time and other resources towards enlightening you before you even having signed up with them, will be more passionate about getting you the best possible results.

3.Avoid web designers and general marketing companies as they do not possess the required skill set thats needed to give you that upper hand in online marketing or search engine optimisation.

4.If the promise of great results seems too good to be true, it probably is! Avoid companies that are very pushy and boastful. They are usually bad news. Also if a company promises overnight number 1 rankings on Google, they are lying. Only Google can make that promise.

5.Speak to the account manager of the company and have an in-depth interview with him/her on the competencies of the team. Some companies will “wow” you with one expert, and youll be shocked to find out that the rest of the team cannot deliver on his/her promises! Also find out how accessible the companys management is, in the event of any trouble.

6.Do not overlook references. Find out what companies your online marketing company has worked with and what solutions theyve provided (i.e. online marketing, search engine optimisation, pay per click marketing, link building etc.). Then contact them and find out how their overall experience was and whether they got the results that they expected.

7.Ensure that the company you select has a solid contact point with whom you can stay in touch constantly to see how the work is progressing. A good online marketing company will take pleasure in ensuring that you are continuously educated on the work they are doing for you. In short, they will not keep you in the dark! Also, it doesnt hurt to ask them how they are different from other similar service providers.

These tips will help you a great deal when it comes to making that difficult decision on which online marketing company to go with. Let us know how it works out as wed love to hear from you!