Strengths and Weaknesses of SEO

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One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

How Internet Marketing Campaigns Can Be Cost Effective In Reaching Your Potential Customers

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Both internet and internet marketing campaigns have greatly revolutionized the way people interact, the way people communicate and the way people do business. Internet is the most powerful tool that millions of people browse daily across the globe to maximize its potential. Today, internet is used for a wide variety of objectives, aims and it can be used in different ways indeed.

Saying that internet has changed the way people do business or market their products and services would be an understatement. Internet marketing campaigns have greatly helped business owners and marketers to do business at global level and enabled them to reach their potential customers and target markets using tested and tried routes which were unknown to them decades ago. Now it is not necessary to face the customers in person to market your services or products, instead you need to focus on developing effective and reliable internet marketing campaigns and make use of internet infrastructure to target your respective markets and customers at global level. This will help you to slash down the cost of distribution of product information, thus making it the cost-effective way to reach potential customers in a single click of a mouse.

The interesting part of internet marketing is that that you can enjoy the benefits of an automated exchange of information and feed backs. So, it is the most effective and affordable type of marketing. There are actually a wide variety of internet marketing tools that you can use to market your products and services. There are effective ways can be included into your internet marketing campaigns including, affiliate marketing, marketing through blogs, search engine marketing and a host of other types of marketing strategies.

Most of the people believe that only posting ads on a widely-read website will do the trick for their business, when it comes internet marketing. Well, this is not the case indeed. Moreover, a cost-effective way of using internet doesnt imply the placement of ads on one single site. The businesses need to ensure that a wide variety of advertisement techniques are used and the internet marketing campaigns should be synergized to achieve get set goals. Business owners must optimize the placement of ads online and this is where you need to make use of search engine marketing, SEO and other types of online marketing tools.

Overall, internet marketing campaigns is not only the revolutionary method to market your business online, but it is the most cost-effect way that help you cut cost for advertisements.

Film Marketing How Independent Film Makers Can Promote a Film Costing $15,000 or less!

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Online Film Marketing – and insiders guide!

First of all there are 2 main elements to the marketing of your movie:

1. Offline – major premieres, a film festival, electronic press kits, any real world publicity

2. Online – viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmarking – anything that is an -internet’ based opportunity. Let’s examine how we can use social bookmarking and web2.0 to maximise these opportunities.

Introduction

It goes without saying that different films, types and genres require a different level of approach, however there are some general rules that you can follow to generate high traffic levels on the internet.

Where’s the best place to drive all this traffic? I would suggest perhaps your own movie website is the best place to start, but equally it could be a blog (especially during the early stages of your production and you don’t yet have any imagery) or a Facebook Page, or another website which I’ll talk about later.

Your Movie Website

A domain can be purchased relatively cheaply and it is worth building a site that fits the style of the movie – a horror – clearly must have a different style to a romantic comedy. When building your site you must optimize for search engines and there are some basic rules to remember – and your site must be optimized for what are known as -On-page factors’:

1. Put some written content on the page – Google and other search engines focus heavily on text based content so on your opening page make sure that this is there and available for google to see – it should not be image based, and if you do use images make sure you place your keywords in them! i.e. instead of 1234.jpg call it HorrorMovie.jpg. In this way it is visible to search engines.

2. Keywords – keywords drive traffic to your site and therefore your main keywords should be included in your: title, H1, H2, tags, meta description, (and if you can URL) – use different keywords for each page of your site. Use the keywords early in the description.

3. Do your keyword research – it is no use entering keywords that have a massive amount of competition since it is unlikely that unless you have a huge PR budget and lots of high quality sites linking to you that you will ever really be competitive for these keywords. It is best to use what are known as -long-tail keywords’. Typically this means instead of -Romatic Comedy’ as your keyword, you might choose -Action Flick for Girls’.Targeted and more likely to peak an interest.

4. The order of your keywords matters, make sure you are consistent.

Now these on-page elements, which you are able to control, account for a probably 1/3 of the traffic that will be driven to your site. The rest comes from ‘Off-Page’ elements and these are absolutely crucial to how to drive traffic to your website.

What are off-page factors? Off-page factors are things that are effectively beyond your control. Backlinks – i.e. links from other websites and pages which link directly to your website. Certain websites will have more -authority’ than others and therefore command greater respect from Google and backlinks from these sites will push you up the rankings. However there are ways of doing this yourself and having -influence’ over the search engines.

Here’s what I am going to suggest you do. It will be a pain, and take some time but believe me the benefits are really worth it. We should create accounts on the following websites and then aim to link through to your blog or website:

1. Digg

2. Propeller.com

3. Del.icio.us

4. Mister-wong.com

5. Hubpages – write articles about your film, what is involved in the making of the movie etc.

6. Squidoo – create a -lens’ to talk about your project

7. You Tube – use video to promote your film and drive traffic to your site

8. StumbleUpon

9. Mixx.com

There are of course, some sites which have been left off the list, quite deliberately, and these sites should be used to provide a major source of traffic and promotion to your production:

1. Facebook – the obvious choice since it is easy to invite your friends and get them onboard to follow you, as well as keep them updated with the latest developments on your movie project.

2. Twitter – an awesome way to generate interest in your film to thousands!

(For both of the above see the brilliant Mashable.com for great ways to effectively build a fan base on this platform and it would be impossible for me to add to it – its that good!)

3. One Fat Cigar – a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It’s good because as soon as you have the idea/script for your project you are able to really promote it from day one, and begin the marketing there and then so that by the time you are finished the production you already have a following. There’s a great networking tool too and it is also possible to cast and crew your project through the site.

So what can you do to build more followers and fans?

1. Content is king – without having a significant amount of high quality content no one will become a fan, and once you have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.

2. What types of content work?-

a) You’re a film maker – use film content!!! Film the ‘makings of’ as it happens, conduct video blogs of your crew, interview the cast and crew (p.s. release forms!), where are you filming? why? what’s difficult about the next stunt you’re going to pull?

b) Stills photographs – very important! imagery and styling always help promote the movie and give the audience an insight into the production

3. Frequency – Updates 2 or 3 times a week are perfect, it could just be a piece to camera discussing where you are with the production and status updates can be done whenever there is something interesting to say, perhaps 2/3 times per day.

4. Interact – why not get involved with your fan base? ask them questions, talk to them and let them feel like they have direct access to you, the film maker. In this way the tie is an emotional one.

5. Share – recommend other high quality film projects you have been following – your fans will thank you for bringing another exciting production to their attention, which present you as a -cool’ authority and generates trust with your fan base.

6. Be Interesting – do things that are fun, and show the more interesting side of film making – the characters, the challenges, the difficulties in achieving certain shots.

Once you have a fan base you can then drive the fans to do what you want them to – buy your DVD, watch your film in the cinema, check it out at a festival, or even petition a distributor!

(In terms of One Fat Cigar, fans can sign up for free to the site, but you’ll need premium membership to be able to create projects but the membership charge isn’t significant and there are discount opportunities for launch to fans of their Facebook page and 500 free 1 year premium membership available. We think it will certainly be worth a punt!)

What to do once you have set-up your One Fat Cigar Project/Facebook Page/Website

While it is likely that you’re going to pick up a fair few fans by simply having your project up on the site, it is also important to promote your project to the search engines.

1. Use a number of the high authority sites (Digg.com/StumbleUpon etc.) listed above to link to your project on One Fat Cigar, Facebook and Website

2. Use Ping-o-matic.com to ping the address for your particular project

3. Link to your project through Twitter/Facebook and then do status updates every time you post something new on the One Fat Cigar site

4. Use anchor text which focuses on your keywords to link through to your page – i.e. if your keyword is -Psychological Thriller’ use this text to link through to your project page on the One Fat Cigar site, and not the name of your film or the One Fat Cigar site. This makes it easier for your keywords to appear in the search engine listings.

5.Put your One Fat Cigar link, links to your Facebook/Twitter and website out on any press releases you may have – that way the press have access to your material online for viewing.

6. Keep adding content – and don’t forget that your fans will immediately have the opportunity transfer over to your next project and so you’ll begin promotion of your second movie from a running start!

Conclusion

So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.

Don’t forget you won’t get high in the Google rankings overnight, and you will need to track your progress. You’re not looking for the name of your movie, but you are looking for your competitive keywords. There are various rank tracking tools available to do this.

To search for the best keywords Google provides its own tool to help get you started:

http://www.google.com/sktool/#

Susie Tulllett (former head of DDA’s PR unit in Cannes for over 10 years) guide to Film PR can be found on the One Fat Cigar blog.

Ross Grayle Jones is co-founder of One Fat Cigar.com a movie website for people who love film.

Drop Cards – A Favored Offline Attraction Marketing Approach

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Drop cards are by far one of my favorite offline attraction marketing methods. If you want to use attraction marketing strategies outside of the internet realm and do not have a big advertising budget, then you’ll love drop cards.

Drop cards can be utilized anywhere that you can set a piece of paper. The greatest thing about drop cards is that you are simply using attraction marketing where ever you go and do not have to bother with speaking to anyone who is not fully interested in what you are providing.

Drop cards are a folded up piece of paper that look like money when on the ground or dropped wherever. Just for a second, suppose if you were strolling in the airport and spoted some money folded in half and laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer curiosity to find out if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.

You can use any memorable phrases that you want such as “Best Home Based Business… Period” along with a website for them to visit. There are many different ways to use drop cards and I have my favorites. Here are some fascinating methods you can utilize drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been using these drop cards for years and sponsors 1-2 new reps per week.

Below is a list of separate ways to make use of drop cards

#1 Gas Stations – This is my preferred since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I have payed and get under way to fill up my car, I take out a drop card and stick it in the credit card slot. Then I ensue to go to each pump and put one in each credit card slot. Now visualize about this for a minute . How many people do you know who actually goes inside to pay for their gas? Not too many. Because they are paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They might put it in their pocket and study at it later, or they could just drop it on the ground. If they drop it, it will still be collected up by somebody else.

#2 Bookstore and Libraries – This is a great place to specifically target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First, head over to the magazine section and put drop cards in every magazine that an entrepreneur might view such as “Success Magazine”. Then you can walk over to the book sections and put drop cards in any kind of book you can imagine of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.

#3 Grocery Stores – Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are probing through these are going to be increasing their bills.

#4 Waiting Rooms – Whether you’re waiting for a hair cut or an session with the doc, there are magazines galore to study through while you wait. You can grab a bunch of magazines and pretend you cannot find anything good to read. Instead, your putting drop cards in each one.

#5 Restaurants – This is another one of those great opportunities I learned from the master himself Cedrick Harris. Once you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a couple different ways depending on what you are comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can really say directly to them, “Would you be interested in a side project if it did not interfere with your current job?” Of course they will say yes. Then you say, “Okay I’ll leave something special here for you to take a look at and see if it is a fit.”

#6 Newspaper Stands – You can go to a newspaper stand to buy your newspaper. Once you pull one out, keep it open and stuff drops cards in each one of them. You just did some highly cost-effective advertising.

#7 In Airports and Planes – Whenever you are heading to fly somewhere you can make use of drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so no one sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. Individuals read through these all the time with the goal of finding something new they didn’t even know existed.

Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get creative and just have fun with it. The greatest thing is that you can simply blend it into your everyday routines without much extra time spent.

Now there are several different kinds of drop cards that are around. There are ones that somewhat resemble the real thing and then there are the ones that easily look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the separation, right down to the kind of paper.

So if you do not have a place to purchase drop cards, I advise getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing. He has a really great deal going right now at The Drop Card King.

High-end Luggage Marketing Strategy

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In 2005, the luggage and bag manufacturers are tens of thousands, a total of 865 above-scale enterprises. From the regional distribution, the South and East China is the main distribution zone. Sub-provinces (municipalities / autonomous regions), it seems, the first eight provinces (municipalities / autonomous regions) in Guangdong and the Yangtze River Delta (Shanghai, Jiangsu, Zhejiang) as key areas. China’s major industrial parks bags in Guangdong Province, the Yangtze River Delta, and Hebei.
Production and export of bags in China is big country, but serious deficiencies in the embarrassing situation of the brand. Big but not strong, neither the design nor content of brand value, is a major weakness of China luggage. China’s export unit price of bags is usually only a fraction of imported bags and even a few one-tenth of China’s nearly 300 billion luggage market, most of Louis Vuitton, Gucci and top brands such as Paul, Pier Ka Dan and other foreign brands occupy the mid-authorized, according to incomplete statistics, China-made own-brand market share less than 20%, with more than 20,000 manufacturing enterprises in China, luggage, just in the industrial chain for the developed countries play a manufacturer’s role.
Bags as an unplanned consumer goods, in a few years ago and no cause for concern. Now people around the bag is not a shortage of goods. Not only in the application has been strengthened, decorative also been expanded, a variety of shops and bags have become an indispensable fashion accessories. As an important factor in fashion, bags contains a huge market opportunity, the present situation, there are several large luggage market demand points:
1, changing styles, a wide range of
2, simple style, generous
3, graceful, rich luxury
4, the demand for leisure – the popular cartoon
China bags channel model:
1, Direct mode
2, the regional agency or regional distributor model
3, the franchise mode
China luggage terminal market business model:
1, independent stores
2, shopping center store
3, exclusive department stores (Nakajima, side hall)
4, leather goods market
5, online store
6, the online trading platform
Case: notlie bags marketing strategy
1, Notlie product positioning:
Product lines: leather bags,hand bag, shoulder bags for women, wallet-based; belts, cosmetic bags, canvas bags.
Features: Elegant, sophisticated, stylish, classic, excellent quality, sophisticated technology.
Color characteristics: leading the trend in Asia, China in the international wind off
Price: DISSONNA in with similar or slightly lower than the COBO, this series of brands in the country belonging to the high-end price
The main products sold price :100-500 dollars (fashion handbags category).
Products sold times the price :50-300 (complete product category).
Products target consumer groups: the 22-45 year-old fashion demands of women, have a good career, a higher source of income, young, energetic, dynamic, free no pressure, for high quality of life of people.
2, Notlier business model selection
notlie development of the mainland China market using the separation of production and sales company system, both the company’s total sales by the notlie responsible notlie development of the domestic market, responsible for notlie of network development, dealers choice, branding, sales policy, marketing methods and a series of selection marketing activities. The national headquarters based in Shenzhen, Guangzhou or Shanghai, according to the strength of sunlight conglomerate, choose the form of sales in the country, these forms include the terminal Direct, two major forms of franchising, comprehensive development of the domestic market.
In the sales terminal choice, choose the form of high-end department store franchise based, high-level shopping center stores to highlight the form, in Beijing, Shanghai, Guangzhou, Shenzhen and other large developed cities, select high-end department stores, shopping centers or senior set up flagship stores, brand high-end display is notlie and experience, but also high-end luggage notlie occupy the mainstream of the city to develop a strong market. Selected urban centers in provinces of higher local department store to notlie counter in the form of presence. According to the residents of the cities there are differences in consumption levels, a choice for the development of point of sale terminals. Beijing, Shanghai, Guangzhou and other large cities with higher levels of consumption, should be appropriate to increase the number of point of sale terminal to Shanghai, Beijing, for example, the city should be developed at least 20 or more point of sale terminal.
3, Notlie market selection and development
Notlie development in the domestic market, can be divided into three stages,
The first stage of the Direct or franchises development in Beijing, Shanghai, Guangzhou, Shenzhen and other major urban markets;
Direct the second stage, franchises developed provinces and cities of the developed urban markets;
The third phase of development of other domestic markets (specific marketing strategy will be reflected in later chapters).
Competitive analysis
China is currently on the market in high-end handbags competitors are divided into the following three categories:
The first is the world’s leading luxury goods brands such as COACH, GUCCI, Louis vuitton, etc., their main city in the country a class of high-end department stores to open up a few outlets, such as Beijing, Shanghai, Shenzhen, currently not many outlets in the country, such as only seven in mainland China COACH, GUCCI 14 in the mainland.
The second category is the leading brand, with international brand image in the Chinese market, such as DISSONA, COBO and so on. These companies in the country to join the Direct and the combination of the rapid expansion of the domestic channel, sales distribution more, covering major domestic and municipalities, provincial capitals and other major cities.
The third category is the Volkswagen brand and products to meet consumer demand for middle and low.
For consumers, it is difficult to distinguish between these two types of enterprises. And the second business is essentially to Italy, France, the brand’s image appeared, and a more complete story of the brand and mode of transmission.

Major competitive brand analysis:
1, DISSONA
Shenzhen Jin Shun Industrial Co., Ltd. was as DISSONA general agent in China, currently DISSONA sales outlets in China’s urban centers throughout the provinces, close to upscale department stores in the country established the image of the counter, in the Miss Gao Dang Pijuxiangbao 25% market share in its possession.
Dissona main Ms. shoulder bag, hand bag, wallet and other products, the target consumer group is 25-45 years old focus on quality of life, and have the willingness and ability to improve the quality of life of women.
Dissona-store monthly sales of 30 million or more, the country in the Miss Gao Dang Pijuxiangbao 25% market share in its possession. Total sales revenue of 3 billion yuan.
2, COBO
COBO claims: “brand from Italy in the 1990s to enter the China market”, in fact, produced by the production of COBO Sun Moon Star Leather Products Co., Ltd. Shenzhen, complete, in fact, the domestic brands.
COBO currently has six outlets in Hong Kong, in Beijing, seven points of sale in Shanghai, there are 24 outlets in Shenzhen five points of sale. In China with Hong Kong, Beijing, Shanghai, Shenzhen, four offices.
Ms. COBO products hand bag, shoulder bag-based, end-fabric package price of $ 1800-3000; leather bag Terminal Price 2000-5000 yuan. Same-store sales were 25 million or more months. Excluding Hong Kong, including, COBO annual sales in the country of 1 billion yuan.
3, COACH
COACH of the excellent reputation of the United States from its original spirit and design, adhere to the tradition of making high-level leather, with exquisite craftsmanship, from natural leather lines in the cortex show a sense of quality and durability. “Within reach of the luxury boutique” concept and is confident COACH efforts to create brand image, COACH has a full range of accessory products: purses, briefcases, luggage, travel bags, wallets, jackets, gloves, scarves, watches, glasses, shoes, fashion accessories and so on.
COACH in Hong Kong, China has 12 outlets in mainland China 2 Beijing, Shanghai 3, Shenzhen 1, Xian 1, a total of seven points of sale.
According to monthly sales of 500,000 single-store basis, single-store annual sales income of 600 million, COACH big sales in China takes root in 42 million.

Market forecasts and opportunity analysis of market opportunities:
1978-2006, China’s average annual GDP growth of 9.67%, far higher than the world average of around 3.3 per cent economic growth rate. Significantly improve people’s lives, and the pursuit of high quality of life is the common goal of society as a whole, the high-end consumer goods, luxury consumer goods market demand with the economic development and rapid increase. China luggage products every year to more than 15% of the rate of growth, growth in high-end luggage products faster, which is the development of luggage to bring a good business opportunity.
Gucci, LV, Coach leather bags for women and other famous brands have entered the Chinese market for many years, and achieved a certain market opportunities. The success of these international brands, to DEGER can provide a number of successful experience will help DEGER to open the Chinese market, many in the market to avoid detours.
High-end luggage industry has some barriers to entry, brand, design level, technological level, high-end channel selection and so the entry of other companies have some barriers. As for the Sunshine Group has a solid strength and rich experience in enterprise business bags, barrier is precisely the advantage of their own development.